Did you have an idea to start a blog this year? Do you want to increase the number of unique visits to it? This article is for you. The thing is, blogging is constantly changing, but intrinsically stays the same. These might be contradictory statements, but they are about to get a new meaning.
Advice that I will present to you in the following articles is based on my own experience from running a blog in 2014. I believe that it will be helpful and it will save you a ton of time and money while getting started and developing your blog. So, we will determine what things are constantly changing in the blogging business, and some other ones which are stable for a long period of time. What platform should I use when starting a blog, WordPress, Blogger, or Tumblr? Which tools should I use for the mailing list? Should I update my blog every day? How do I cash-in on this blog? The questions here are timeless, but the answers can change over the course of a year. It is not any sort of magic, the trick is just continuing doing what you’re doing and your blog will grow day by day. If you have any kind of suggestion related to the subject you can post your comment below and I will be glad to discuss it with you.
1. WordPress – the Master of Blogging Tools!
What’s behind this claim? There have been a lot of discussions on whether to use WordPress platform or other platforms such as Tumblr or Blogger, or even wordpress.com. What is the difference? WordPress.org might not have free themes (they can only be bought), but this platform is often preferred because it is well organized for branding, control, domain ownership, and the domain transfer is much easier. Other free platforms lack these features. The next image should visually enhance your understanding of the difference between, for example, wordpress.org(not free) and wordpress.com(free).
Why do I speak in favor of the non-free version? Because someday you might be well-expanded and able to provide enough funds to set up your blog onto your personal host, and that will only be possible with wordpress.org. Think in advance about your platform and avoid the future headaches!
2. Visual Content Will Only Grow with Time
It is important to have you own database of original photographs. After a while, you won’t be able to download free images from google because your content will simply be enormous and there won’t be any free, good quality photos left. The sites you can look for images you need are dreamstime, 99 design, stock photos, etc. Images are so important because the devices we use are getting bigger, with larger displays, and the statistical research has proven that visual content has a great role in attracting people to your site. People will click more if your blog has appealing photos.
Images are an important segment of your blog, so be careful not to neglect them!
3. Maintenance and Growth of Your Mailing List
In my opinion, the best solution for a mailing list is Aveber.
4. It Is Time for a Thorough Analysis of Your Content and Your Competition!
From my own experience, most bloggers don’t research their competition posting on the same topics, or researching of the topic itself. It is very simple, there are a lot of blogs on the internet that are similar to the one you are planning to write, all the topics have been used and re-used, and the products you advertise have already been advertised online in many innovative ways. Before you start writing an article, simply remember to research the planned topic. Do a keyword analysis with Google Ad Planner or Market Samurai! Check your title’s keywords in Google trends. With these tools, you will be able to find out where your visitors come from, look up your competition, and go through the relevant choices for this topic, because you simply cannot compete with an article originating directly from Harvard University. Closely examine your competition.
5. Long Content Is Still Good Content!
There has been a lot of research lately about the amount of free time and the ability of the average person to stay focused and read long posts. The trend among informative websites is between 300-500 words. However, if you want to have a valuable blog, you simply must have content that is relevant. A 500-word article will be insignificant if the visitor wanted to know more about the topic he was interested in. Especially if your topics are dealing with more serious issues, you simply must be able to provide informative, useful, valuable information to the reader. It is the only way for Google to consider your topic as acceptable. And, of course, if your post was useful for your new visitor, and he learns something from it, you have gained a loyal user of your blog.
6. Time to Spend Some Money and Promote Your Blog!
A lot of bloggers hate spending money on advertising, even though the benefits they gain from every euro spent on advertising their posts are hard to measure. The market of social networks advertising is not so big in Serbia, so the results are huge, if you use it in the right way. Review your online competition, and all the similar posts published every day. One additional advantage is presenting your product to your targeted segment of people. It is most likely that they have already been interested in your post which means that the reaction will be satisfying and will provide a lot more organic clicks compared to paid ones. One way to bypass competition is investing some funds into your best content, to target people who might find your posts extremely useful.
You should start investing into paid advertising of your posts. The first investment should be small, up to 30 euros and see what you can achieve. 1 euro a day is possible for everyone, and can bring great results.
7. Engage More People in Your Project
What seems to be the reality in the last couple of years is that bloggers who fully develop their website don’t have enough time to update it with the same intensity. A constant growth of our blog requires great responsibility and diverse topics we need to cover. The increased number of tasks we have on our to-do list is causing the quality of our blog to decrease. The decline in the number of visits is the most visible result of it. Do not let this increase hold you down. Don’t be greedy and share a part of your revenue with the fresh people who will contribute to your blog in new ways.
8. On-Site Branding
Google+ has experienced drastic increase in the number of users. This social network is based primarily on the personal brand of every author, so that each individual can become a useful participant in internet searching. However, some people do not want to brand themselves on the internet. They do not like to be exposed and that kind of attention doesn’t suit them. I can understand this attitude since, for some, being publicly exposed online is not a normal or proper behavior. But to be honest, if you really want to do internet blogging you have to build your personal brand online in order to become relevant.
9. Have Separate Revenues from Multiple Media
A lot of people depend solely on earning over one affiliate program, like Google AdWords. But eventually, you have to differentiate your site users based on the usage of services charged. Because what can happen is that a bad plugin update or a small change can leave you without any revenues for a period of time. Have a well-organized base for your earnings, because you simply cannot allow to not have enough funds for when you have grown as a blog. You have set your standard and you have to keep that level to remain relevant.
10. Make a Development Plan
In order for your blog to prosper and have a stable, or even exponential, growth, you should design a plan for the current, 2015, and for the following, 2016. Do a research on trends in the blogging industry, or more specifically follow Google trends currently on the rise. Determine your action, month by month, concerning the advancement of your blog. Make a plan about sharing your content: where you will share it; how often you will send newsletters; how many new articles are youyou are going to publish daily; which blogs you should connect to, etc. Put it all on paper!
By doing this, you will see your weaknesses, and so you will be able to organize better. And you will also unblock your personal RAM memory and be able to brainstorm some creative ideas for your blog.
So in the end, the goal is to be able to deal with a great number of mechanical things you do. By simple goal-setting, you will be more efficient and you will be able to dedicate yourself to more creative things, which are not making a profit, but are highly important and crucial for your further development.