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How to Increase Your Facebook Reach

If you want more people to see your social media posts and to set your Facebook page to have an increase by 200% in organic reach (the number of people who have seen your post) just in 30 days, this is an article for you.

If you work with social media marketing, it is certainly not easy to for you to get organic likes for your posts. This is because Facebook has set that we have to pay for each post on our website.

In the last year, Facebook organic reach descended from 16%  to only 1% per post. For example,on the webpage Preduzetnik.rs, the average post had a reach of about 2000 people,  and now it has only the reach of 200 people, unless the post is paid.  But don’t let this fact make you give up from free Facebook marketing. In many ways, facebook brings more benefits than disadvantages.

To Prove This, We Have Done Some Tests

like, share

These days, people are asking question is it better to spam constantly with content or not. The first strategy to figure this out, was to leave the Facebook page as it is, without posting any new content. That has had dramatic negative results. Even the organic reach was reduced. The second strategy was to slowly increase the number of posts on our website. First, we posted 3-4 times per day, and then once every two hours. The first week we posted 3-4 times per day, the second week 7-8 posts, and in the third week we went to 12 posts on a daily basis! Actually, we wanted to check if this calculation is true – if, for example, 4 posts on a daily basis could make a reach of 5000; or will 8 posts daily make 10.000?

Of course, the content we posted was always different and interesting. First, we started with educational content about different topics, and after that we posted some funny content. This was a great discovery – that funny content had even more likes and was shared a lot. The feedback of the audience was awesome.

After the Tests, We Have Done the Analysis of Facebook Insight Page

analysis

After couple of weeks of this strategy, it was time to summarize the results. The posts which had the most reach were published one after the other in the period between 2:15pm to 3:15pm. However, the research showed that the best time to post the content on Facebook is: 02 am, 06 am, 10 am, 00-01pm, 02:15 to 3:15 pm, and 9pm. This analysis has enabled to find out the best time for publishing during the day. We published in that specific time plus two more times, from 9pm to 02am, and from 3pm to 9pm. In two words – all day. Perhaps, this is not a good idea for all kinds of businesses out there, but every kind of business has its own best time to post. For example, it is good to post the content for fast food around midnight, complete with telephone numbers.

After two weeks of this kind of publishing strategy, we’ve had a dramatic increase of 239 percent in traffic. And now we are sure that publishing both educational and entertainment content is the best. For example, if you post a good quote, you can get at least 30 likes and increase visitors on your page.

Sometimes, constantly working on gaining website traffic and attention through social media sites can bring headaches. Inventing new strategies for placing content via Facebook and avoiding the Facebook algorithm is not always easy.  However, the main focus of every strategy you try, should be to check your page Insights to measure customers’ activity on your page and to figure out what your customers like to see on the web.

About Jovan Krstic

He is dedicated to make creative and useful articles in order to present his opinion to the world in the best possible way. Like to write about business, online marketing, start-up and managing. As a marketing manager, work on a few web shops and portals of lawyers and entrepreneurs. Also, he is general secretary of CID Unesco Niš, organization that is working on development of dancing and maintaining culture of motion.

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